SEARCH
Results categorised as Advertising
17 Aug 2015
|
Dominic Mills
There are valuable lessons to be learned outside of adland's bubble, writes Dominic Mills.
14 Aug 2015
|
Richard Shotton
How can brands make themselves appear better value without changing the price? ZenithOptimedia's Richard Shotton explains.
12 Aug 2015
|
Tracey Follows
Tracey Follows argues that there will be three distinct phases for the Internet of Things - and each will impact advertisers differently. So are you ready for the Internet of Un-things and Thoughts?
10 Aug 2015
|
Dominic Mills
A new report suggests CMOs don't believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.
10 Aug 2015
|
Ross Webster
The Weather Channel's Ross Webster explores how brands can stay ahead of the game, come rain or shine.
10 Aug 2015
|
Richard Shotton
ZenithOptimedia's Richard Shotton explores how consumers treat money differently dependent on whether it's hard earned or not - and what marketers can do about it.
04 Aug 2015
|
The Media Leader Staff
Why do tech-savvy companies such as LinkedIn and Twitter require good old-fashioned editors when they could just build algorithms to do it for them? Cedar's digital director Robin Barnes reports.
03 Aug 2015
|
The Media Leader Staff
Can being honest about imperfections benefit brand strategy in the long-run? ZenithOptimedia's Richard Shotton and Chloe Romano look at the evidence.
31 Jul 2015
|
The Media Leader Staff
New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016.
31 Jul 2015
|
James McDonald
In the final of our exclusives, Warc's James McDonald looks at how the growth in view-on-demand ad expenditure is shaping the market.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer