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Results categorised as Advertising
09 Sep 2015
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Raymond Snoddy
There's something strange going on at the moment, which is quite difficult to get your head around, writes Raymond Snoddy.
09 Sep 2015
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The Media Leader Staff
The deal with video production platform Genero will give Havas access to 300,000 filmmakers in 220 countries.
09 Sep 2015
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The Media Leader Staff
The publisher has appointed Charlie Meredith in the new role of transformation director - with Sam Finlay filling Meredith's current role as managing director of advertising.
08 Sep 2015
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The Media Leader Staff
Bauer Media UK has announced an update to its senior team structure as it looks to better integrate its content and commercial operations.
07 Sep 2015
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Dominic Mills
There are some object lessons in Ikea's latest advertising approach for other multinational brands, writes Dominic Mills.
03 Sep 2015
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Douglas McArthur
Data science and digital tech have captured the attention of the ad business - but don't forget about the people, writes UKOM's Douglas McArthur.
03 Sep 2015
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Richard Shotton
There is strong evidence to suggest that low prices damage the performance of a product, writes ZenithOptimedia's Richard Shotton. So why doesn't a brand at any other price taste so sweet?
02 Sep 2015
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Raymond Snoddy
The latest Newsworks campaign should be seen as a decent and worthwhile piece of work promoting national newsbrands - but the next step must have a stronger focus on celebrating journalism.
02 Sep 2015
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David Brennan
We need to move our attention away from the micro moments - where brands display their meaningfulness - towards the magic moments where those brands are built, writes David Brennan.
01 Sep 2015
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The Media Leader Staff
Taboola's personalised content recommendations will be integrated across the Johnston Press network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletterand The News, Portsmouth.
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