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Results categorised as Advertising
23 Sep 2015
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Ellen Hammett
In the face of declining circulations and digital-first consumers, Newsline caught up with News UK's Karin Seymour to hear what she thinks are the biggest commercial challenges going forwards.
23 Sep 2015
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Richard Shotton
ZenithOptimedia's Richard Shotton explains how a simple office experiment can shine light on how consumers react to messaging.
21 Sep 2015
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Denise Turner
Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers - but this is hugely misleading, writes Newswork's Denise Turner.
21 Sep 2015
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The Media Leader Staff
Driven by the high demand for mobile and online video, digital continues to be the only channel seeing double digital growth.
21 Sep 2015
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Dominic Mills
Dear readers, Dominic Mills requests your trusted advice to help him prepare for a potentially awkward encounter...
19 Sep 2015
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David Pidgeon
Creator of the popular Peace ad blocker admits only a more "nuanced, complex approach" would be fair.
18 Sep 2015
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David Pidgeon
Top names operating in the programmatic space give their views on a range of issues - from programmatic's growth and logical next steps, to the thorny issues of viewability, ad faud and measurement.
18 Sep 2015
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The Media Leader Staff
With more than 30,000 delegates and hundreds of stands, Dmexco can only be described as overwhelming. To help cut through the hubbub, Newsline has gathered views on the exhibition and conference from a range of experts.
16 Sep 2015
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Ellen Hammett
The prolific rise of digital - and programmatic technology in particular - has disrupted the traditional role of the media agency, ZenithOptimedia's CEO has said.
15 Sep 2015
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Alistair Dent
How can advertisers help consumers better understand - and trust - how their data is being used? iProspect's Alistair Dent explores.
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