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Results categorised as Advertising
13 Oct 2015
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Steve Sydee
There are valuable lessons to be learned from the financial services industry when it comes to automated trading, writes IMGROUP's Steve Sydee.
13 Oct 2015
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Ellen Hammett
Nielsen's Digital Ad Ratings mobile measurement has rolled out across five new countries - the UK, France, Germany, Italy and Australia - with Brazil set to launch by the end of the year.
12 Oct 2015
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Richard Reeves
Advertisers must address the root-cause of ad blocking if the threat is to be overcome, writes Richard Reeves, interim managing director at AOP.
12 Oct 2015
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Dominic Mills
Perhaps 'creative' programmatic isn't as big an oxymoron as Dominic Mills first thought...
12 Oct 2015
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Richard Shotton
Using new research, ZenithOptimedia's Richard Shotton explains why contactless cards encourage people to spend more.
09 Oct 2015
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The Media Leader Staff
iProspect, Quantcast, Trinity Mirror, Carat, VisualDNA and Circus Street analyse the latest IAB digital adspend forecast.
09 Oct 2015
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The Media Leader Staff
Newsline presents the top 12 things anyone working in media needs to know about the latest findings.
08 Oct 2015
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Ellen Hammett
The Accelerated Mobile Project, which has gained the support from a number of web giants including Google and Twitter, loads stories from around the web more quickly on phones and tablets using mobile-optimised HTML.
08 Oct 2015
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Ellen Hammett
Mobile spend was up 51% in the first half of 2015 to account for almost 80% of the rise in digital ad revenues, according to the latest forecast from the IAB and PwC.
06 Oct 2015
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Alex Kuhnel
Kantar Media's Alex Kuhnel says that despite the hysteria, programmatic has done great things for the industry - and will continue to do so.
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