SEARCH
Results categorised as Advertising
22 Oct 2015
|
Chris Blackhurst
Since the launch of the web, content suppliers have failed to protect themselves - but the fight back has now finally kicked-off, reports Chris Blackhurst.
22 Oct 2015
|
Ellen Hammett
'UK Traffic Taxonomy for Digital Display Advertising' describes the different types of potential online ad fraud, and follows June's publication of an initial set of best practices to reduce the risk of exposure to fraud.
22 Oct 2015
|
James McDonald
Warc's James McDonald examines how direct mail is performing during a tumultuous time for the industry.
21 Oct 2015
|
Clare Hill
How should brands best approach social content, and what are the rules to follow and the traps to avoid? The CMA's Clare Hill investigates.
21 Oct 2015
|
James McDonald
As cinema adspend approaches its highest level on record, Warc's James McDonald looks at what's driving the sector.
20 Oct 2015
|
The Media Leader Staff
Sky AdVance will connect TV and online audiences and uses the broadcaster's viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.
20 Oct 2015
|
Ellen Hammett
Murray, whose career in the client sales sector spans more than 20 years, will be responsible for ensuring that Exterion's clients and advertisers are making the most of out-of-home within a rapidly changing media landscape.
20 Oct 2015
|
Bob Wootton
Unsafe, unviewable, fraudulent, blocked and badly targeted... How can advertisers overcome an increasingly challenging digital landscape? By ISBA's Bob Wootton.
20 Oct 2015
|
The Media Leader Staff
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
19 Oct 2015
|
Richard Shotton
If distinctiveness is such an obvious strategy then why do few brands employ it, asks Richard Shotton.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer