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Results categorised as Advertising
18 Dec 2024
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Bob Wootton
A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.
18 Dec 2024
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Maria Iu
Spend in OOH is growing strongly as the sector sells a compelling story to advertisers.
17 Dec 2024
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Omar Oakes
For my last column as editor-in-chief, I'd like to sign off with a celebration of those that best demonstrated The Media Leader's values of disruption, inclusion, courage and excellence this year.
17 Dec 2024
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Paul Edwards, Karl Weaver and Chad Wollen
The Henley Centre's influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.
17 Dec 2024
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Maria Iu
It's a big question. But The Media Leader went there. Here's what some of our industry's luminaries have to say…
16 Dec 2024
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Mattia Fosci
First-party data is still marginal in the programmatic ecosystem due to four key perceived problems. But the real problem is the industry's addiction to ID.
16 Dec 2024
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Maria Iu
The company’s EMEA ad sales chief said collaboration is needed to ensure money isn’t going from TV to elsewhere.
16 Dec 2024
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Cameron Davies
Neurodivergence can unlock opportunities to improve advertising relevance and effectiveness. Here's where we can start.
13 Dec 2024
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Maria Iu
Commercial radio has been performing strongly, but it has hit back at two major BBC developments.
13 Dec 2024
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Richard Davis
To truly minimise the industry’s environmental impact and create transformation across the ecosystem, advertising and media businesses must examine their own emissions.
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