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Results categorised as Advertising
23 Aug 2016
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Richard Shotton
Just like a potlatch ceremony, advertising works when it appears to cost a fortune, writes Zenith's Richard Shotton.
22 Aug 2016
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Dominic Mills
The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills
18 Aug 2016
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The Media Leader Staff
Leading women in advertising speak to Newsline about gender discrimination - and how things might be changing for the better
17 Aug 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
17 Aug 2016
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Ellen Hammett
New figures from the IAB reveal that there has been no increase in the number of online UK adults using blockers in the last six months.
16 Aug 2016
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The Media Leader Staff
Heather Dansie and Sophia Field spoke with young people to identify the emotional needs that were most compelling to them today. What they discovered has significant implications for the way brands target them through advertising.
15 Aug 2016
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Barbara Agus
Should we link the rise in programmatic to the explosion in ad-blocking? Barbara Agus argues for a different kind of logic
15 Aug 2016
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Richard Shotton
We should reject the idea that a smart marketer must have studied marketing, writes Zenith's Richard Shotton
15 Aug 2016
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Dominic Mills
As the gender debate kicks into overdrive, Dominic Mills - with the help of some industry contacts - examines why women do so well in media agencies, and what we can learn from this.
11 Aug 2016
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Ellen Hammett
The announcement comes following the news that the title had exceeded sales targets and will continue publishing on a weekly basis.
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