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Results categorised as Advertising
02 Sep 2016
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William Hanmer-Lloyd
Coke tastes better once we know what brand it is and expensive wine tastes better than the cheap stuff - or at least that's what we think. William Hamner-Lloyd explores how brands can prime consumers to their advantage...
01 Sep 2016
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Ellen Hammett
Maxus's current head of strategy and planning, Jen Smith, is to become the agency's first ever global creative director.
31 Aug 2016
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The Media Leader Staff
Mike Hughes has headed up the advertiser representative body for the last 10 years.
30 Aug 2016
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The Media Leader Staff
Rufus Olins, chief executive of the newspaper marketing body Newsworks, has resigned to take up a new role at the Co-operative Group in the autumn.
30 Aug 2016
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Heather Andrew
Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.
30 Aug 2016
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The Media Leader Staff
The final instalment of Alice in Medialand - is the boss really dead?
30 Aug 2016
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Dominic Mills
As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.
26 Aug 2016
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Ellen Hammett
Under new copyright reforms proposed by the European Commission, European news publishers could be allowed to demand payment from the likes of Facebook and Google for using their content.
24 Aug 2016
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Charlotte Summers
Polite, bullish or technical? How should online publishers respond to visitors using adblockers, asks Charlotte Summers.
24 Aug 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media. Next week: the last instalment...
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