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Results categorised as Advertising
15 Jan 2025
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Imogen Fox
The awards celebrate advertising campaigns that have featured across Guardian channels.
15 Jan 2025
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The Media Leader Staff
XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.
13 Jan 2025
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Jack Benjamin
The ASA and CAP are revising guidance on the LHF ad ban to reconsider whether brand advertising could fall within the scope of restrictions outlined by the law. Autumn planning is likely to be impacted.
13 Jan 2025
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Omar Oakes
Advertising is now dominated by a handful of players that don’t play by established rules, like JICs or trade bodies. This poses a huge risk for advertisers.
09 Jan 2025
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Will Parrish
Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.
08 Jan 2025
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Nick Manning
We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.
07 Jan 2025
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Maria Iu
A question is sent the user’s device that can provide information on awareness, consideration and more.
07 Jan 2025
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Jack Benjamin
Women's sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.
07 Jan 2025
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Jack Benjamin
Advertisers need to "lean in" more to the cross-measurement project, according to the trade body's director-general.
02 Jan 2025
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Rob Newman
As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.
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The Media Leaders Awards 2021: Highlights
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