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Results categorised as Advertising
05 Jan 2017
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The Media Leader Staff
Mew succeeds Guy Phillipson who is stepping down after 12 years in the role.
05 Jan 2017
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The Media Leader Staff
Farringdon-based Factory Media runs 24 brands across sports and lifestyle, including Mpora, Road Cycling UK, and Dirt and claims it has 6.8m monthly unique users across its portfolio of digital sites.
04 Jan 2017
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Ellen Hammett
dfs adverts dominated British TV screens this Christmas and New Year, according to analysis looking at the top 20 advertisers by volume of TV spot.
04 Jan 2017
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The Media Leader Staff
There's only way to kick-start the New Year in media - with Mediatel's annual Year Ahead, the invite-only networking event for senior professionals.
04 Jan 2017
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Mark Finney
In the second report from the frontlines of the ad-blocking war, ISBA's Mark Finney examines how the publishers are fighting back.
03 Jan 2017
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David Pidgeon
Following a beta launch in the US, advertisers will now be able to measure "Human and Viewable" and "Human, Viewable, and Audible" video ad impressions, helping to determine campaign effectiveness and weed out 'bot' views.
03 Jan 2017
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Heather Dansie
In a world built on data and information, so-called 'savvy systems' help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.
03 Jan 2017
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Ellen Hammett
The growing dominance of Facebook and Google is thought to be responsible for the decline.
03 Jan 2017
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David Pidgeon
Simon Brown, UKTV's executive director of strategy, will be appointed to BARB's board of directors, joining representatives from other UK broadcasters and trade bodies to govern the Joint Industry Currency.
01 Jan 2017
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The Media Leader Staff
The satellite TV market recorded a very healthy boost to revenues in December - up almost 20% to £183.5m.
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