SEARCH
Results categorised as Advertising
16 Jan 2017
|
Dominic Mills
Solid Christmas retail figures will help hard-pressed CMOs make the case to their boards for maintaining spend, writes Dominic Mills - but watch out for the caveats
13 Jan 2017
|
The Media Leader Staff
Hear from the likes of Jenny Biggam, Tess Alps, Simon Daglish and Craig Tuck in our video interview predicting what 2017 could have in store for media and advertising.
12 Jan 2017
|
Ellen Hammett
The figures are part of a wider survey carried out by think-tank Credos and the Advertising Association on the impact Brexit is having on adland.
11 Jan 2017
|
Craig Tuck
Sponsored: As we approach the annual Year Ahead conference, Craig Tuck, MD UK at RadiumOne, offers his thoughts on the UK's programmatic future.
11 Jan 2017
|
Justin Sampson
BARB's Justin Sampson explains what the TV audience measurement body is doing - and the problems it faces - tracking viewing across subscription VOD services.
10 Jan 2017
|
The Media Leader Staff
Katie Ingram will work across the publisher's brands - including The Independent, the London Evening Standard, and ES Magazine- driving bespoke insight projects and building partnerships with agencies and clients.
10 Jan 2017
|
Ellen Hammett
Former MD Jason Cotterrell is to take on the newly created role of group development director.
10 Jan 2017
|
The Media Leader Staff
Now 2017's tech-fest has drawn to a close, Newsline hears from Posterscope and Media iQ on what they think were the key take-outs for advertisers.
09 Jan 2017
|
Dominic Mills
Curiously, Sir Martin Sorrell's predictions for 2017 make no mention of something that must be giving him sleepless nights, writes Dominic Mills. Plus: A secret message, and a new phrase for adland to hump to death.
06 Jan 2017
|
Roy Jeans
Globally-leading media companies could provide the best minds to form a core Brexit negotiation team, writes Roy Jeans - with a brief to think the unthinkable, and by doing so frame a fundamentally different strategy
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer