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Results categorised as Advertising
22 Feb 2017
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Raymond Snoddy
It's time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
21 Feb 2017
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Steve Doyle
By solely focusing on viewability, we might be damaging a campaign's chances of real success, writes Steve Doyle.
16 Feb 2017
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The Media Leader Staff
Primesight's business director James Power has been promoted to the newly-created role of head of sales.
14 Feb 2017
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Ellen Hammett
New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high - and only in the individual viewer's eye.
14 Feb 2017
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Julia Smith
Ad fraud and transparency are back at the top of the agenda. Forensiq's Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.
10 Feb 2017
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The Media Leader Staff
The latest ABC results for the July - December 2016 period charts all the trends for the consumer magazine market. Here, industry experts digest the findings.
10 Feb 2017
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David Pidgeon
The partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to to deliver automation at scale.
09 Feb 2017
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David Pidgeon
Mercedes-Benz, Waitrose and Marie Curie were all found to appear on hate-filled sites and alongside YouTube videos created by supporters of terrorist groups such as Islamic State.
09 Feb 2017
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The Media Leader Staff
Marie Claire is using its beauty business - Fabled by Marie Claire - to bring new readers to the magazine during 2017.
08 Feb 2017
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Ellen Hammett
With its famous theme tune it is one of the most recognised media brands in the UK, but is Pearl & Dean ready for the future? Ellen Hammett looks at how the cinema advertiser is embracing change.
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