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Results categorised as Advertising
30 Jan 2025
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Jack Benjamin
The latest AA/Warc Expenditure Report found strong overall growth in the UK ad market, but TV notably suffered a decline despite growth in BVOD.
29 Jan 2025
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Hannah Mirza
Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.
29 Jan 2025
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Maria Iu
The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.
28 Jan 2025
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Maria Iu
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
27 Jan 2025
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The Media Leader Staff
CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.
27 Jan 2025
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Buster Dover
Reduced engagement, content saturation and platform safety are just some of the concerns facing paid social. How can brands stand out?
27 Jan 2025
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Omar Oakes
Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?
24 Jan 2025
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The Media Leader Staff
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
24 Jan 2025
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Heather Dansie
Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention.
23 Jan 2025
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Jack Benjamin
Epidemic Sound wanted to establish itself within London creative communities, and turned to the Outernet and OOH to gain targeted trust among artists.
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