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Results categorised as Advertising
19 Jan 2017
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The Media Leader Staff
Findings issued this week reveal there were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014.
19 Jan 2017
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David Pidgeon
Clear Channel International (CCI) launched the automated solution in Belgium last week, while today announcing a roll-out of its programmatic capabilities in the UK for March.
19 Jan 2017
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Ellen Hammett
UK viewability levels remain significantly behind other European countries, according to the latest figures from Meetrics.
18 Jan 2017
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David Pidgeon
Morley is set to drive IAS expansion in key European markets, while Niall Hogan, who held the position of UK managing director, will relocate to Singapore to head up APAC operations.
18 Jan 2017
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The Media Leader Staff
Senior figures from News UK, Mindshare, Sociomantic, Bloomberg, Sky Media, REaD, Impact Radius, Exterion, Capture, Zenith and Jaywing reflect on the latest IPA Bellwether report.
18 Jan 2017
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Ellen Hammett
The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether report.
17 Jan 2017
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Dan Hanson and Alexander Wisch
Dan Hanson and Alexander Wisch of Bloomberg Intelligence explain how economic challenges will impact agencies and the wider media and advertising sectors in 2017.
16 Jan 2017
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The Media Leader Staff
Barclays' Josko Grljevic begins the newly-created role in February.
16 Jan 2017
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Helen Rose
Algorithmic filtering is now orchestrating our entire lives. Helen Rose asks what impact this will have on brands.
16 Jan 2017
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Ellen Hammett
Every Euro spent on advertising powers a seven-fold boost to GDP, according to a new study by Deloitte.
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