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Results categorised as Advertising
09 Feb 2017
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The Media Leader Staff
Marie Claire is using its beauty business - Fabled by Marie Claire - to bring new readers to the magazine during 2017.
08 Feb 2017
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Ellen Hammett
With its famous theme tune it is one of the most recognised media brands in the UK, but is Pearl & Dean ready for the future? Ellen Hammett looks at how the cinema advertiser is embracing change.
08 Feb 2017
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Raymond Snoddy
A culture of rebuttal coming up from the crowd - which is then magnified by the mainstream media - is doing more than just keeping Trump and his cronies in check, writes Raymond Snoddy.
08 Feb 2017
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The Media Leader Staff
YouTube has launched a new feature allowing vloggers with over 10,000 subscribers to live stream from their smartphones.
07 Feb 2017
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The Media Leader Staff
Donnelly will help to "promote and simplify" digital advertising for the IAB's members.
06 Feb 2017
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James Glendennan
Is a joint sales operation for the newspaper market ever going to materialise? Media analyst James Glendennan investigates.
06 Feb 2017
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Dominic Mills
It's about bloody time clients started acknowledging the mess digital is in, writes Dominic Mills - all we need now is for their agencies to do the same. Plus: A nice way to be stalked and A&E's Skittles special.
06 Feb 2017
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The Media Leader Staff
Procter & Gamble's chief brand officer, Marc Pritchard, has a Walter White moment...
03 Feb 2017
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Ellen Hammett
When presented with so many problems in an ecosystem with so many players, there is what can only be described as a diffusion of responsibility. It certainly takes a brave soul to take a stand and change the ways things are.
03 Feb 2017
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The Media Leader Staff
Snap is expected to raise up to $3 billion in an initial public offering on the New York Stock Exchange within the next few weeks, with analysts valuing the company between $20 and $25 billion.
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