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Results categorised as Advertising
26 Apr 2017
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Ellen Hammett
MEC’s managing director, Sarah Hennessy, said client demands still lead the agency to the unrivalled scale of big players such as Facebook and Google, while concerns over context tend to take a back seat.
26 Apr 2017
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David Pidgeon
Premium publishers may have proved that context and quality of environment amount to increased ROI for advertisers, but the trading mechanics have yet to catch up. By David Pidgeon.
26 Apr 2017
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Raymond Snoddy
As the Wikipedia founder Jimmy Wales launches a platform to combat fake news, Raymond Snoddy wonders if he can pull it off.
26 Apr 2017
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James McDonald
Following the release of the latest AA/Warc adspend report, James McDonald charts an interesting trend in TV over the last decade.
25 Apr 2017
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The Media Leader Staff
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
25 Apr 2017
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Jana Eisenstein
Programmatic is becoming a dirty word but the issue is wider than technology, writes Jana Eisenstein as she shares her plans to renew digital media optimism.
25 Apr 2017
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Steve Doyle
The headlines currently being grabbed are the tip of an iceberg that has been looming on the horizon of the online ad ecosystem for some time, writes Steve Doyle.
25 Apr 2017
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Clarissa Windsor
The new interactive VoD format will enable advertisers to incorporate the individual names of registered All 4 viewers into the audio of their adverts, taking targeted advertising to a new level.
25 Apr 2017
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The Media Leader Staff
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest Advertising Association/WARC Expenditure Report.
24 Apr 2017
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David Pidgeon
West joins from Havas Media and will become a member of Newsworks’ leadership team, overseeing client services as well as strategy planning for the marketing body for national newspapers.
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