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Results categorised as Advertising
22 Aug 2017
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Jane Bloomfield
Jane Bloomfield, head of UK marketing at Kantar Millward Brown, explains how new research techniques can help brands ensure they get it right.
22 Aug 2017
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Bob Wootton
The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?
21 Aug 2017
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Dominic Mills
The IPA has formally demanded better standards from Google and Facebook - but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.
21 Aug 2017
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Monica Majumdar
From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry's Monica Majumdar.
16 Aug 2017
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Ellen Hammett
WFA research indicates a dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud.
16 Aug 2017
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Ellen Hammett
Revenue at Rupert Murdoch's News UK declined -19% in the 12 months ending 30 June 2017 - which parent company News Corp has largely attributed to political uncertainty following Brexit.
14 Aug 2017
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Dominic Mills
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
14 Aug 2017
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Ellen Hammett
The IPA has issued a direct call to action to the duopoly to clean up brand safety, measurement and viewability of their online video.
14 Aug 2017
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Richard Shotton
Richard Shotton and Alex Boyd look at the history of charm pricing - and through a fascinating experiment debunk some common myths about one of retail's longest-serving strategies.
11 Aug 2017
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The Media Leader Staff
The increasingly implausible denials of Mr Zuckerberg.
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