SEARCH
Results categorised as Advertising
30 Aug 2017
|
Heather Andrew
Neuroscience proves the effectiveness of using humour in advertising, writes Heather Andrew.
29 Aug 2017
|
Dominic Mills
Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.
29 Aug 2017
|
Thomas Laranjo
The casual lies people tell in everyday life are amplified on social media. To get real data about consumers, you need to remove self-awareness from the equation, writes Thomas Laranjo.
25 Aug 2017
|
James Chandler
Newsline columnist Bob Wootton, alongside other commentators, has lately been highly critical of online advertising. Here, the IAB's James Chandler confronts the barrage of digital criticism.
24 Aug 2017
|
Attila Jakab
Infectious Media’s Attila Jakab looks at how brands can maintain their audiences while tackling the threats they face online.
23 Aug 2017
|
David Pidgeon
ISBA, the body representing UK advertisers, has announced the appointment of Steve Chester as its new director of media and advertising following the surprise departure of Mark Finney after just 17 months.
23 Aug 2017
|
Raymond Snoddy
Will Channel 4’s Great British Bake Off - with advertising revenue boosted by sponsorship - become a commercial and ratings success? Raymond Snoddy rates its chances.
23 Aug 2017
|
The Media Leader Staff
101 brings in clients including BBC, Heineken, Scottish Widows, Subaru and Zoopla.
23 Aug 2017
|
The Media Leader Staff
Reporting to Zenith’s global brand president Vittorio Bonori, Shah will join the network in September as managing director, UK Hub, where he will focus on driving collaboration for global, regional and local clients.
23 Aug 2017
|
The Media Leader Staff
WPP revised its sales growth down from forecasts of 2% to just 0-1%, citing particular pressure in the FMCG or packaged goods sector and weak trading in America.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer