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Results categorised as Advertising
25 Sep 2017
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Ellen Hammett
Google has announced a number of steps it is taking to help its partners “build trust in the advertising supply chain” - including a new infrastructure that will automate the refund process for invalid traffic.
25 Sep 2017
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Lynne Robinson
Thanks to J-ET, the radio industry has been able to trade on a cost effective and transparent basis for the past 18 years. Here, Lynne Robinson reveals how the entire project was launched on a whim.
21 Sep 2017
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Barry Flynn
Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.
20 Sep 2017
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Raymond Snoddy
Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends - from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.
20 Sep 2017
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The Media Leader Staff
Patel will be responsible for leading Spotify’s sales team in the UK, reporting into the VP of sales for Europe, Marco Bertozzi, and will be based in London.
20 Sep 2017
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Richard Shotton
A simple psychological principle known as anchoring has resulted in some incredible sleight of hand tactics by brands - and as Richard Shotton and Amy Rushton show, the results are extraordinary.
20 Sep 2017
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William Hanmer-Lloyd
William Hanmer-Lloyd explains how our mood impacts how we process information and the decisions we make.
19 Sep 2017
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David Pidgeon
From the growth of connected TV advertising to the threat of Amazon and Facebook, bosses from the largest broadcasters in Europe exclusively share their views with Mediatel.
19 Sep 2017
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Ellen Hammett
The former Braben MD, who is currently partner and director at Finn London, will lead a newly extended team.
18 Sep 2017
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Sebastian Schindler
Sponsor content: The overuse of the 'premium' label in advertising is rendering the word meaningless. It's time for a clear definition, writes Inskin Media's Sebastian Schindler
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