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Results categorised as Advertising
07 Dec 2017
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The Media Leader Staff
Wieden+Kennedy London will start work immediately on the account alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.
06 Dec 2017
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Ellen Hammett
On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.
06 Dec 2017
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Raymond Snoddy
As intriguing details about the billionaire octogenarian's latest cunning plan emerge, Raymond Snoddy examines the plot twists.
05 Dec 2017
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Ellen Hammett
Analysis of more than 1,500 marketers from the UK, US and Australia found that 35% of UK marketers have used more images of 'non-stereotypical' women over the past 12 months.
04 Dec 2017
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Rich Astley
New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast's Rich Astley.
04 Dec 2017
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The Media Leader Staff
CEO Susan Wojcicki said thousands more people will be employed to flag harmful videos and comments, taking the total workforce of moderators to around 10,000 people.
04 Dec 2017
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Dominic Mills
We have entered a complicated world where advertisers' media budgets are under intense scrutiny, writes Dominic Mills - and they better get used to it. Plus: the genius plan to hold Facebook to account.
04 Dec 2017
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John Moulding
Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
04 Dec 2017
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Ellen Hammett
It is the first time Zenith has been able to demonstrate the ROI of internet adspend and compare it to internet brand experience over the past few years.
01 Dec 2017
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The Media Leader Staff
Is it time the ad industry reviewed preconceptions about published media? Following an industry debate, our experts share their views.
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