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Results categorised as Advertising
14 Nov 2017
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Ellen Hammett
According to people familiar with its plans, the online giant is currently in talks with TV networks, film studios and other media companies about providing programming to the new service.
14 Nov 2017
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Ellen Hammett
Channel 4 is investing in a new digital ad sales partnership with three other major European broadcasters as they look to "compete more efficiently" with the likes of Google and Facebook.
14 Nov 2017
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Ellen Hammett
Channel 4 is to become the first UK broadcaster to offer 100% targeted advertising across its on-demand service, All 4, on every device.
13 Nov 2017
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Dominic Mills
There’s plenty on the television menu to savour, writes Dominic Mills - although for some there may well be a bitter taste.
13 Nov 2017
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David Pidgeon
"In startling opposition to history, GenY and GenZ are actually watching less as they age," says GroupM in a new report.
12 Nov 2017
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The Media Leader Staff
WARC's data also reveals that TV drew 34.9% of global adspend last year.
09 Nov 2017
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David Pidgeon
Big news from ITV this week: the UK's largest commercial broadcaster is to deploy new technology that will enable it to deliver addressable ad campaigns across its linear broadcaster channels from early next year.
09 Nov 2017
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Derek Jones
WFA president and RBS CMO, David Wheldon, said that it was transparency and brand safety that (by a distance) most concerned the WFA's members - who make up 91% of the world's advertising spend.
09 Nov 2017
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The Media Leader Staff
The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
08 Nov 2017
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Ellen Hammett
The offending ad, which appeared in Glamour magazine earlier this year, was meant to "entice readers to go online and interact with beautiful travel photography, interesting places to visit and new places to stay."
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