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Results categorised as Advertising
08 Feb 2018
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The Media Leader Staff
In total, 34 million people now tune in to radio via a digitally enabled receiver - DAB, digital TV or online - each week.
07 Feb 2018
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David Jones
Report calls out brands for using 'scare tactics' to encourage shoppers to purchase through the illusion of limited stock and competition for a particular product.
07 Feb 2018
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Raymond Snoddy
A review into the future sustainability of newspapers and quality journalism is to be welcomed, writes Raymond Snoddy - but don't underestimate its chances of turning into a hollow farce.
07 Feb 2018
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David Jones
In an effort to preserve the future of high quality national and local newspapers in the UK, the Prime Minister has launched a review, which will investigate the overall health of the news media.
06 Feb 2018
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The Media Leader Staff
In this week's episode, host John Reynolds speaks with James Murphy and David Golding, founding partners of advertising agency Adam & EveDDB, famed for the John Lewis ads - which have just celebrated 10 years.
06 Feb 2018
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The Media Leader Staff
Leon Taviansky, who has been chief operating and financial officer since 2013, takes up the position of CEO after playing a "significant role" in transforming Exterion Media and driving growth.
06 Feb 2018
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Bob Wootton
Too often internal conflicts hamper any pan-industry attempts to lobby effectively, writes Bob Wootton - but there is a new opportunity to fight harder.
05 Feb 2018
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Dominic Mills
Brands are paying more money than ever for increasingly cluttered Super Bowl ad slots, but it doesn't seem to put them off, writes Dominic Mills. Plus: How the ASA deals with idiocy.
05 Feb 2018
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The Media Leader Staff
The final session at Mediatel's important new conference, The Future of Brands, is being led by global mobile agency Fetch and asks How can digital marketing deliver positive change?
05 Feb 2018
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The Media Leader Staff
The change in structure is designed to help brands win in the experience economy, said Tom Roberts, CEO.
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