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Results categorised as Advertising
15 Feb 2018
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John Moulding
Television advertising is giving the UK insurance brand an edge over rivals who do not use the medium, according to its marketing director.
14 Feb 2018
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Michael Karg
Ebiquity's Michael Karg looks at the trends and dynamics in the market that will determine which brands will thrive in future.
14 Feb 2018
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Raymond Snoddy
Amber Rudd and Keith Weed have, quite by accident, formed a double act which could lead to change at Google and Facebook, writes Raymond Snoddy
14 Feb 2018
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The Media Leader Staff
In his new role he will be responsible for the UK’s financial performance and also the team, managing all UK business operations.
13 Feb 2018
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David Pidgeon
Tech giants and online advertising are under intense scrutiny - but is it enough to see power swing back towards legacy media?
13 Feb 2018
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Tracey Follows
Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.
13 Feb 2018
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Nick Drew
Look beyond the headlines and we discover more nuanced insights about the evolving nature of attention and trust, writes Fuse Insights' Nick Drew.
12 Feb 2018
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David Jones
In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever's chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.
12 Feb 2018
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Siobhan Kenny
Siobhan Kenny, CEO at Radiocentre, explains why tax breaks for SME advertising will boost business growth and help fund the media business.
12 Feb 2018
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The Media Leader Staff
Grimmer says the distrust in digital marketing was "strange", adding: "Are we all trying to go back to 1955? Digital clearly works - and it drives positive change."
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