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Results categorised as Advertising
28 Feb 2018
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The Media Leader Staff
In her new role Lonsdale will be responsible for developing smart audience solutions and introducing new products.
28 Feb 2018
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Geoff Copps
GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps - it's time we considered how this translates back to concepts of ownership.
28 Feb 2018
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David Jones
Two years after the launch of its somewhat controversial Media Services Framework document, ISBA, the body that represents UK advertisers, has today unveiled a revised version.
27 Feb 2018
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John Moulding
Videonet editor-in-chief, John Moulding, files his opening report from Mediatel Events' TV trip down-under.
27 Feb 2018
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The Media Leader Staff
The decision was driven by the business’ desire to further provide ownership of hard-to-reach audiences through giant poster advertising in new and creative ways.
26 Feb 2018
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David Pidgeon
The private equity firm Epris has today confirmed the acquisition of Time Inc. UK, publisher of NME, TV Times and InSyle magazines.
26 Feb 2018
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Dominic Mills
Possibly bringing both conscious and unconscious biases to this week's column, Dominic Mills reviews and digests the Choice Factory - Richard Shotton's behavioural science bestseller.
26 Feb 2018
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Alex Burmaster
Brands willingness to pull advertising at the slightest whiff of social media unrest is a worrying mirror on how free speech is a slowly dying concept in UK society, writes Alex Burmaster.
23 Feb 2018
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David Pidgeon
Inskin Media has become the first adtech company to achieve certification for the IAB UK’s new Gold Standard, an initiative designed to improve the online advertising ecosystem.
21 Feb 2018
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The Media Leader Staff
In this week's episode, host John Reynolds speaks with MediaCom's UK CEO, Josh Krichefski.
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