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Results categorised as Advertising
26 Mar 2018
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The Media Leader Staff
Advertisers are not being deterred by poor viewability, brand safety or ad fraud, as figures show that businesses will spend 40.2% of their marketing budgets on online advertising in 2018, up from 37.6% in 2017.
26 Mar 2018
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Geraldine Allinson
Geraldine Allinson makes the case for brands moving spend back into local media.
23 Mar 2018
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David Pidgeon
The stink hanging over Ad Week Europe last year was YouTube's brand safety debacle, and - as if by design - this year the bad smell was choking the other half of the duopoly.
23 Mar 2018
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The Media Leader Staff
Mackie joins RAPP from Rapier where he served as executive creative director.
23 Mar 2018
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David Pidgeon
TSB Bank's chief marketing and communications officer, Nigel Gilbert, said in too many businesses marketing spoke a "different language" to the rest of C-suite.
21 Mar 2018
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Raymond Snoddy
The time is now long overdue for a judicial inquiry into the culture, practices and ethics of the social media and their effect on society, writes Raymond Snoddy.
21 Mar 2018
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David Pidgeon
As Facebook’s Cambridge Analytica data breach scandal deepens, analysts have suggested the free-to-air (FTA) broadcasters could see healthy returns as advertisers are dissuaded from switching money out of TV.
21 Mar 2018
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John Lowery
Do the opinions of ordinary people really matter, asks John Lowery.
21 Mar 2018
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David Pidgeon
#CTVS18: Broadcasters are told they need to simplify their structures and become more like the platforms they're competing against if they are to secure future ad money.
21 Mar 2018
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The Media Leader Staff
The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.
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