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Results categorised as Advertising
17 Apr 2018
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James Whitmore
As out-of-home embraces more video, Route's James Whitmore examines the impact for both consumers and the ad industry.
16 Apr 2018
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Dominic Mills
It may not have been a shock, but Sir Martin’s speedy and sudden departure from WPP at the weekend was a surprise, says Dominic Mills. Now all eyes are on his legacy, and there are signs one part is already starting to unravel.
16 Apr 2018
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Nick Welch
Is there a way to resolve conflicting needs and make the ecosystem a safer place? Nick Welch investigates.
16 Apr 2018
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The Media Leader Staff
The antithesis of 90s lads' mags, the aim of the new digital platform is to provide men in the UK with advice and inspiration making way for "the new masculinity".
14 Apr 2018
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The Media Leader Staff
Sorrell, who has been CEO of the world's largest advertising group for the last 33 years, said it is in the "best interests of the business" that he steps down now.
12 Apr 2018
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John Lowery
Enough is enough. It's time to challenge the current mode of thinking, writes John Lowery.
12 Apr 2018
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David Pidgeon
Glucklich, who replaces Matthew Platts following a promotion to CEO of Media Brands, begins her new role in May and will lead all four divisions of the innovation and investment business.
12 Apr 2018
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Martyn Bentley
Sponsor content Measuring true frequency is very difficult, so what are the different approaches advertisers can take? AudienceProject's Martyn Bentley investigates.
11 Apr 2018
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The Media Leader Staff
Snap has this week hired Facebook's director of agency partnerships, Ed Couchman, as its new general manager for the UK - while promoting Claire Valoti.
11 Apr 2018
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Raymond Snoddy
The only tangible outcome of what was supposed to be a searing examination in Congress of Facebook was a 5% rise in the company's share price, laments Raymond Snoddy. At least the Lords are right on the money...
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