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Results categorised as Advertising
25 Apr 2018
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The Media Leader Staff
According to a new digital adspend report from the IAB UK and PwC, spend on smartphone video ads rose by £476 million in 2017, an increase of 69% on the previous year.
25 Apr 2018
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David Pidgeon
In statement, the feminist title said it saw no "viable future" for the brand, adding that its writers will likely contribute to sister publication Grazia.
25 Apr 2018
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David Pidgeon
Officers in Paris detained the well-known businessman - who stepped down as chairman of media group Vivendi only days ago - to question him about suspected corruption in Africa.
25 Apr 2018
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Vanessa Clifford and Sue Todd
As the industry welcomes its new audience measurement currency, now is the time to harness the power of published media, write the chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd.
24 Apr 2018
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David Pidgeon
Independent media agency Bountiful Cow has hired Ellie Roberts as its head of planning, completing its senior team a year after launch.
24 Apr 2018
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The Media Leader Staff
As global head of strategy, Shula Sinclair will be in charge of product output and strategic thinking coming out of the international client teams.
23 Apr 2018
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Dominic Mills
Dominic Mills ponders where the new JIC will lead news and magazine brands. Plus: how the WPP saga has put a previously inactive board in the spotlight, and the perils of Facebook’s facial recognition.
23 Apr 2018
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The Media Leader Staff
Thanks to better optimisation, UK ad viewability levels have hit their highest level since records began almost four years ago, according to ad verification firm Meetrics.
23 Apr 2018
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Marlene Grimm
Which of TV’s latest ad formats should brands be most excited about? TVSquared's Marlene Grimm looks at the options.
19 Apr 2018
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The Media Leader Staff
Sutherland replaces Rick Hirst, who is moving on to a new global role within the network.
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