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Results categorised as Advertising
20 Mar 2025
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Maria Iu
The “Blind Hijackers” campaign leveraged BPS voices in popular LadBible formats, placing accessible, experience-led storytelling at its heart.
19 Mar 2025
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Ben Knowles
Alongside Radiocentre's new research, Bauer urged the industry to focus on trusted media, agencies discussed integrating audio into media plans and System1 explored creative consistency.
18 Mar 2025
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Nick Manning
There is a risk that the automated, AI-led black-box systems touted by holding companies and platforms would be no more successful than their predecessors. I propose an alternative.
18 Mar 2025
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Maria Iu
Barb estimates of ad tier households will be updated daily.
17 Mar 2025
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The Media Leader Staff
The Brazilian media company has conducted research to find what formats consumers are most receptive to.
17 Mar 2025
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Danny Donovan
While many would say the current remuneration model isn't fit for purpose, we can't seem to agree on what that "purpose" is.
14 Mar 2025
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Jed Price
Advertisers are busy chasing the Gen Z dream, while one of our largest — and most dynamic — audience segments is relegated to the background. If Hollywood can celebrate ageing, why can't we?
14 Mar 2025
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The Media Leader Staff
Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.
13 Mar 2025
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John Moulding
The streaming service believes a programme guide and linear schedule will help surface some of the best content from across its VOD catalogue along with live sport for consumers who appreciate a lean-back viewing experience.
13 Mar 2025
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Ian Gibbs
Not all impressions are equal and different touchpoints generate varying levels of effectiveness. But how often do brands take all of these factors into account? This is where super touchpoint planning comes in.
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