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Results categorised as Advertising
21 Aug 2018
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Sebastian Schindler
Oh the irony. The true value of attention as a KPI for advertising is underestimated because our industry doesn't pay sufficient attention to its underlying potential, writes Sebastian Schindler.
21 Aug 2018
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The Media Leader Staff
It's the question everyone in adland is asking.
20 Aug 2018
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Ian Dowds
Data and the ability to target individuals has transformed marketing, writes Ian Dowds. But don’t write off demographics just yet
20 Aug 2018
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Michaela Jefferson
Social media is causing mental health problems in children and young people - but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates
17 Aug 2018
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The Media Leader Staff
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
16 Aug 2018
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David Pidgeon
Bauer, which did not disclose the terms of the deal, described Jazz FM as a "respected and influential brand", and wants to build commercial opportunities around its growing audience of 672,000 weekly listeners.
16 Aug 2018
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The Media Leader Staff
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
15 Aug 2018
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Michaela Jefferson
With inflated view counts leading to wasted ad impressions, and the potential for wannabe influencers to buy fake views to secure brand deals, advertisers on the platform may be missing out.
15 Aug 2018
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The Media Leader Staff
Are you, or is someone in your business, looking for an opportunity to get face-to-face with some of the most interesting, wise and knowledgeable people in media?
14 Aug 2018
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David Pidgeon
For anyone who forgot to grab a newspaper for their commute, Exterion Media and Transport for London (TfL) have announced a new partnership with Euronews to bring live news content to London Underground.
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