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Results categorised as Advertising
24 Jul 2018
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The Media Leader Staff
A new report from Meetrics has revealed that viewability rates for display campaigns in the UK in Q2 2018 decreased by -1% from Q1 to 58%, which is lower than the international rate of 61%.
24 Jul 2018
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Katherine Munford
By placing more weight on business outcomes, marketers can better understand which strategies are genuinely delivering ROI, writes Katherine Munford.
23 Jul 2018
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The Media Leader Staff
Alibaba, Tencent and China Media Capital Holdings are reportedly in talks to buy a stake in the Chinese operations of WPP.
23 Jul 2018
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Dominic Mills
MediaLink's Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?
20 Jul 2018
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Michaela Jefferson
Three years in, Sue Todd explains the work she is undertaking to challenge adland's perception of magazine advertising. Interview by Michaela Jefferson
19 Jul 2018
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The Media Leader Staff
Zenith's Sam Bueno De Mesquita shares a unique analysis of the Twitter bot purge and what this means for brands - particularly those who work closely with influencers.
19 Jul 2018
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The Media Leader Staff
The figures reveal an increasing gender engagement gap within the automotive industry and a potentially huge marketing opportunity being missed.
18 Jul 2018
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The Media Leader Staff
Patrick Affleck will be responsible for furthering Fetch’s goal to attract digital economy brands whilst leading a team of 100 experts.
18 Jul 2018
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The Media Leader Staff
Thanks to "relentless" upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate. Here, experts share their views on the findings.
18 Jul 2018
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The Media Leader Staff
IDM survey highlights important differences between the skills marketers currently employ to the perceived skills they require in future.
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