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Results categorised as Advertising
06 Aug 2018
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David Pidgeon
In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.
03 Aug 2018
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Michaela Jefferson
Followers are increasingly viewing Love Island as a scripted, soap-like drama, which may make it a safer environment for brands.
02 Aug 2018
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The Media Leader Staff
Rajar's Q2 2018 report has painted a healthy picture of a sector willing to invest and evolve - here are the key take-outs, with views from industry experts.
02 Aug 2018
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The Media Leader Staff
The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what's behind the strong performance.
02 Aug 2018
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The Media Leader Staff
Digital radio remains in rude health and now represents half of all radio listening with a narrow 50.2% share, according to the latest Rajar results for the second quarter of 2018.
02 Aug 2018
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Lesley-Ann Simons
Following a tough start to the year, the national breakfast market went on to record a mixed bag of results in the second quarter.
01 Aug 2018
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Raymond Snoddy
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
01 Aug 2018
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Michaela Jefferson
The "Creative Agency of the Future" global roster now includes Wunderman, H+K Strategies, Geometry Global and Mirum.
01 Aug 2018
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The Media Leader Staff
Bryan Scott joins from The Lighthouse Company where he served as marketing & innovation director for three years.
01 Aug 2018
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The Media Leader Staff
Kevin Bratley and Jade and Lee Trott will work across key accounts and report to OLIVER UK’s ECD, Rob Kavanagh.
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