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Results categorised as Advertising
03 Apr 2025
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Dan Chapman
Looking at the evolution of brand marketing and media planning by vertical, UM's Dan Chapman explores how AI will transform every stage of the consumer journey and why brand essence matters in this new era.
03 Apr 2025
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Nick Manning
The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.
02 Apr 2025
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Maria Iu
The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.
02 Apr 2025
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Maria Iu
Advertisers should better understand these key audiences, who are into different genres, a new study found.
01 Apr 2025
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Maria Iu
The business has been renamed Bauer Media Outdoor.
01 Apr 2025
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Jon Watts
A fragmented marketplace, divergent trading models and tension around data and pricing are limiting long-term growth in programmatic TV. Collaboration is key here.
31 Mar 2025
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The Media Leader Staff
Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.
31 Mar 2025
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Maria Iu
The media owner has invested in four projects using a proportion of its 2024 revenue increase.
31 Mar 2025
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Matt Payton
Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let's change that.
28 Mar 2025
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Matt Bourn and Seb Munden
One year on from our book, we now have more case studies that show being sustainable increases competitiveness, future-proofs business, engage new customers and attracts the best talent.
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