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Results categorised as Advertising
29 Oct 2018
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Dominic Mills
The ease of hiring low-cost freelancers is fuelling the rise of in-housing - but what is this doing to the quality and effectiveness of the work? Plus: Engine breaks down its old model and rebuilds something new.
29 Oct 2018
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The Media Leader Staff
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. Here’s a snapshot of the life of Diageo’s Global Head of Emerging Technology & Innovation, Benni Lickfett.
29 Oct 2018
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The Media Leader Staff
The&Partnership has today announced the promotion of Oliver Feldwick from head of digital strategy to global head of innovation, tasking him with "future-proofing" the network across all markets and departments.
26 Oct 2018
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The Media Leader Staff
Rajar's Q3 report reveals how radio is reaping the benefits of digitisation - here are the key take-outs, with views and analysis from industry experts.
25 Oct 2018
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Boris Grump
We’ve reached that point whereby, if there’s a fifty-pound note left on the office carpet, it’s easier to just vacuum it up than actually pick it up and stick it in our pocket.
25 Oct 2018
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The Media Leader Staff
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
25 Oct 2018
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The Media Leader Staff
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.52 million listeners, followed by KISSTORY, with a new record reach of 2.16 million listeners - a growth of 18.4% year-on-year.
25 Oct 2018
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The Media Leader Staff
The third quarter of 2018 has seen BBC Radio 2 continue to top the national breakfast rankings, with an average weekly reach of 8.8m, while Capital London saw its reach slide 10%.
23 Oct 2018
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Tracey Follows
As advertisers, we should be thinking critically about current Millennial beliefs and behaviours - and what that is now creating in the next generation, writes futurist Tracey Follows.
23 Oct 2018
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The Media Leader Staff
The station will feature a wide range of women in music, from Adele, Kylie and Beyonce, to Aretha Franklin, Whitney Houston and Dusty Springfield.
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