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01 Apr 2026
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Lumen Research
Cadbury has produced the most attention-grabbing Facebook advert of the Easter season, according to Lumen Research’s Platform Pulse research.
01 Apr 2026
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Nick Manning
The news from California and New Mexico confirms that the way forward is regulation. The ad industry has always opposed more curbs, but now there is no argument against them, writes Nick Manning.
30 Mar 2026
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Guy Gobert-Jones
The way a brand is experienced no longer sits within a brand-owned environment, such as your website or app, where you have complete control. Instead, it unfolds across external environments, such as LLMs and social. Omnicom's MD Performance explains.
25 Mar 2026
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Jack Benjamin
The Department for Health and Social Care (DHSC) has launched a new consultation on applying the Nutrient Profiling Model (NPM) to advertising for less-healthy food and drink products.
20 Mar 2026
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James Longhurst
Stephen Woodford, chief executive of the Advertising Association answers our probing and quick-fire Leading Questions.
18 Mar 2026
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Jack Benjamin
The not-for-profit industry body that measures direct mail has released a new analysis in partnership with the Data and Marketing Association that proves the value of "Super Touchpoint planning", a framework that aims to help media planners identify "the most valuable contact points" for their campaigns.
18 Mar 2026
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Jack Benjamin
The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn't have adverse effects on brands.
13 Mar 2026
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The Media Leader Staff
AI Haven't A Clue's George Butler and James Chandler speak to The Media Leader's Jack Benjamin about the potential pitfalls in the ChatGPT developer's nascent ad strategy.
09 Mar 2026
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Tammy Parlour
Women’s sport is not only becoming more visible, but that visibility is increasingly translating into commercial value. This progress should be understood as an invitation, says Women’s Sport Trust's Tammy Parlour MBE.
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