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Results categorised as Advertising
14 Nov 2018
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David Pidgeon
UK businesses will spend almost six and a half billion pounds on seasonal advertising during the final quarter of this year, amid tough challenges on the high street.
13 Nov 2018
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David Pidgeon
Stevenson takes over from Jon Priest, who stood down in July to join the main investor board as a non-executive director.
13 Nov 2018
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The Media Leader Staff
As part of its new brand strategy, the men's media title will also be launching a refreshed Esquire.com/UK to increase the coverage of luxury, style and culture content.
12 Nov 2018
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The Media Leader Staff
Video: Jason Spencer, Business Development Director, ITV, explains how the UK's largest commercial broadcaster is moving from being a media partner to a business partner as it prepares a new strategy for 2019 and beyond.
12 Nov 2018
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Michaela Jefferson
The Ozone Project, a joint digital ad sales house for publishers, has today announced the appointment of Craig Tuck as managing director for its commercial division, Ozone Audience.
12 Nov 2018
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The Media Leader Staff
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Sony's Head of Digital Europe, Seb Bardin.
11 Nov 2018
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John Moulding
Senior marketers and analysts working in the TV sector have outlined some of the structural faults that are currently undermining marketing effectiveness and subsequently threatening the strength of brands.
11 Nov 2018
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The Media Leader Staff
Ewan Douglas, Agency Principal - Nations and Regions, Channel 4, explains how addressable advertising is helping to shape the broadcaster's future offering.
11 Nov 2018
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The Media Leader Staff
In his new role, Shek will help the organisation meet the challenges of Brexit, as well as work on other key issues including international trade, data and e-privacy.
08 Nov 2018
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The Media Leader Staff
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
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