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Results categorised as Advertising
10 Dec 2018
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David Pidgeon
Brian Lesser, the former CEO of GroupM in North America, has said media agencies are unable to do their best work because the contracts that they have with advertisers rely too much on simply driving down costs.
10 Dec 2018
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Dominic Mills
Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?
10 Dec 2018
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The Media Leader Staff
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in media research.
10 Dec 2018
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John Lowery
John Lowery brings you some seasonal shopping cheer.
07 Dec 2018
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Ian Samuel
There's a strong overlap between the type of content published by magazines and by influencers, writes Ian Samuel. Here's why brands are increasingly favouring the latter
07 Dec 2018
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The Media Leader Staff
Publicis Groupe's Nigel Vaz has been nominated as the IPA president-elect to succeed Sarah Golding, the CEO of The&Partnership.
06 Dec 2018
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David Pidgeon
In a wide-ranging interview at Mediatel's Future TV Advertising Forum, television bosses outlined the challenges and opportunities they face - and their strategies for growth.
06 Dec 2018
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Michaela Jefferson
Weed is set to leave in May next year; the FMCG giant has yet to confirm who will be taking over the role.
05 Dec 2018
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Michaela Jefferson
The bosses of the UK's largest commercial broadcasters have renewed their criticism of the inequality between regulatory oversight on TV compared to social media, with ITV's CEO branding Iceland's Christmas ad ban "ludicrous."
05 Dec 2018
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Vanessa Clifford
Sponsored: With a new year on the horizon, Newsworks’ Vanessa Clifford explains why it’s high time audience-based planning supplanted a platform-centric approach.
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