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Results categorised as Advertising
19 Nov 2018
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Dominic Mills
Dominic Mills is perplexed as to why some brands feel the need to indulge in Christmas ads, while those that should don't strike the right balance between brand and activation.
19 Nov 2018
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Paul Mead
A delegation of agency bosses has just returned from a trade mission to the US. Here, Paul Mead reports back on what the tech titans are up to.
19 Nov 2018
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Michaela Jefferson
By 2020 programmatic advertising will account for more than 80% of digital media spend in the UK market, according to the Zenith's latest Advertising Expenditure Forecasts.
16 Nov 2018
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David Pidgeon
The news comes as publisher Shortlist Media announces a rebrand to The Stylist Group - leading on the female media brand it also publishes.
16 Nov 2018
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The Media Leader Staff
Are agencies structured to deliver effectively for their clients across all emerging social media channels? Is there an over-emphasis on just using Facebook?
15 Nov 2018
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The Media Leader Staff
'The Age of Television' combines findings from a quantitative survey of 6,000 people in the UK with qualitative analysis of 150 days of TV and video viewing, filmed through camera glasses worn by 30 people.
15 Nov 2018
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The Media Leader Staff
Bauer Media is to launch a new national radio brand aimed at 40-59-year olds. Expect: Blondie, Queen, Madonna, Fleetwood Mac.
14 Nov 2018
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Daniel Wilkinson
It may seem self-evident to those in the creative department, but too often people neglect the importance of their message and their creative, writes Daniel Wilkinson.
14 Nov 2018
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Matt Hill
Adland has broken out in a rash of effectiveness studies, and they all point in a similar direction. Will they be listened to, asks Thinkbox’s Matt Hill.
14 Nov 2018
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David Pidgeon
Buhlmann will be replaced by Dentsu's executive chairman Tim Andree, who will maintain both titles. The surprise announcement was made as part of Dentsu's third quarter results.
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