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Results categorised as Advertising
12 Feb 2019
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Christian Polman
Ebiquity's Christian Polman summarises the key themes from last week's Future of Brands conference.
12 Feb 2019
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William Hanmer-Lloyd
It's a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd
12 Feb 2019
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Michaela Jefferson
Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.
12 Feb 2019
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Rob Atkinson
Ahead of Future of Brands Sydney, Rob Atkinson looks at some of the biggest issues facing the Australian media and advertising market this year
11 Feb 2019
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Dominic Mills
A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.
11 Feb 2019
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David Pidgeon
Dentsu Aegis Network has announced that its president of global clients has been appointed as its new CEO, UK & Ireland with immediate effect.
11 Feb 2019
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David Pidgeon
A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
11 Feb 2019
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Michaela Jefferson
Confused.com's chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
11 Feb 2019
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Michaela Jefferson
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
08 Feb 2019
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Michaela Jefferson
As part of the deal, JCDecaux will provide Camden with new, digitised bus shelters across the borough.
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