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Results categorised as Advertising
14 Feb 2019
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The Media Leader Staff
WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.
14 Feb 2019
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The Media Leader Staff
In his new role, Rod Sobral will be responsible for overseeing all of the agency’s global brands and developing new capabilities for the business.
14 Feb 2019
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The Media Leader Staff
Freebie Shortlist - which was killed off late last year - ended up leading the market in the men's lifestyle category as the year closed, reaching a circulation of nearly 503,300 readers.
14 Feb 2019
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The Media Leader Staff
Although the TV listings market remains in decline year-on-year (YoY), the market saw some titles record positive growth during the second half of 2018, no doubt helped by the Christmas period.
14 Feb 2019
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The Media Leader Staff
Under new reporting methodology The Economist’s combined average global circulation is 1,657,800, while Private Eye hits 234,000 in the UK.
14 Feb 2019
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The Media Leader Staff
The worst hit title in the women's lifestyle market was Hearst's Cosmopolitan, recording a fall in circulation of -20.5% period-on-period and a -31.6% decrease year-on-year.
14 Feb 2019
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The Media Leader Staff
Oliver Hansard, 4C Insights' VP Sales, explains why marketers have to take an audience-first approach to their advertising - and why the logical adaption is for media agencies to mould their teams around that strategy.
13 Feb 2019
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David Pidgeon
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
13 Feb 2019
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Raymond Snoddy
The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy - but there is much missing to really remedy publisher misfortunes.
13 Feb 2019
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Tim Elkington
By encouraging adtech partners to publicly self-declare details about their business models, we can inspire further disclosure and greater levels of transparency, writes the IAB's Tim Elkington.
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