SEARCH
Results categorised as Advertising
08 Mar 2019
|
Michaela Jefferson
Michaela Jefferson meets the young coders behind Permutive - the start-up publishers are now queuing up to work with.
08 Mar 2019
|
Michaela Jefferson
To mark IWD 2019, Mediatel spoke with women - all at different stages of their careers - to see how much progress has been made towards a gender balanced media and advertising industry, and how much work remains to be done.
07 Mar 2019
|
John Moulding
The drinks giant has a team of experts to help brand managers make the most of media buying and creative agencies. This is not in-housing, but upskilling, and partners should welcome it, the company told Future of Brands Sydney.
07 Mar 2019
|
John Moulding
Research by the beauty products giant shows that in-store experiences have a bigger influence on customer journeys than any media - so it has updated them with state-of-the-art tech.
07 Mar 2019
|
Louise Cook
Sponsor content: Louise Cook explains what JICMAIL means for the industry from an econometric point of view.
06 Mar 2019
|
Josh Krichefski
It's not easy to turn down ROI in favour of maintaining values, writes MediaCom's Josh Krichefski - but if we don’t have courage in our convictions industry progress will be undermined.
06 Mar 2019
|
David Pidgeon and Michaela Jefferson
Advertisers should be more “ruthless” in choosing which media platforms they support, according to the chair of Thinkbox, in another public spat between the highly regulated TV industry and the scandal-prone online world.
05 Mar 2019
|
Alex Steer
We've been spending billions of dollars of marketing spend on ‘good-enough’ proxies for people and audiences, writes Wavemaker's Alex Steer. What we've built is a house of cards.
05 Mar 2019
|
Iain Sawbridge
Let’s challenge ourselves to achieve brilliant things for children in the digital environment, writes Iain Sawbridge.
04 Mar 2019
|
Dominic Mills
An ad-free streaming service co-funded by ITV isn’t going to do advertisers any favours, writes Dominic Mills. Plus: how to cut through the brand purpose white noise.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer