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Results categorised as Advertising
21 Jun 2019
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Andy McDonald
Over the next five years broadcasters will lose share of ad-supported video-on-demand (AVOD) revenue as the global digital players continue to make gains, according to Ovum.
21 Jun 2019
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The Media Leader Staff
Brand purpose. Brand bravery. Stools. Cargo shorts. More stools, with people in cargo shorts sitting on them. Storyliving the living shit out of this trip...
20 Jun 2019
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John Reynolds
Host John Reynolds speaks with Russ Shaw, co-founder of Tech London Advocates, and Geraint Lloyd-Taylor, partner, Lewis Silkin's Advertising & Marketing team.
19 Jun 2019
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Michaela Jefferson
The advertising industry is in the middle of a "crisis period" where creatively-awarded campaigns have little or no effectiveness advantage over non-awarded campaigns, a new report has revealed.
19 Jun 2019
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Jan Gooding
The current model of non-payment at industry events excludes a huge number of voices and opinions, writes Jan Gooding as she calls for a sector-wide rethink.
18 Jun 2019
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John Carroll
Sponsor content GfK's John Carroll's shares crucial insights ahead of Mediatel's Big Day of Data.
18 Jun 2019
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Charlie Makin
Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin - yet strategic investment in local communication can drive spectacular results.
18 Jun 2019
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David Pidgeon
The "reimagined" digital media supply chain features end-to-end fee transparency, direct connections between buyers and sellers and focuses on the availability of brand safe, fraud-free, viewable inventory, MediaMath said.
18 Jun 2019
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The Media Leader Staff
Dan Clays succeeds Philippa Brown, who was recently named CEO of PHD Worldwide, and will report to Mike Cooper, group CEO EMEA & Asia Pacific at Omnicom Media Group.
17 Jun 2019
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The Media Leader Staff
David Bedford, who is the former head of planning at Gyro, joins the Cheil board’s digital leadership group providing direction to internal teams as well as building client relationships.
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