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Results categorised as Advertising
04 Jun 2020
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David Pidgeon
56 Black Men, the long-running campaign to challenge negative racial stereotypes, has launched a new nationwide out-of-home campaign in collaboration with Clear Channel.
04 Jun 2020
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David Pidgeon
As out-of-home advertising continues to embrace new digital capabilities, the sector's trade body, Outsmart, and the IPA's outdoor specialists have announced the publication of a programmatic direct trading standard.
04 Jun 2020
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Clarissa Windsor
New research reveals that seven out of ten Brits are not prepared to fork out more than £20 per month, a drop of £5 compared to last September.
03 Jun 2020
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Raymond Snoddy
Trump's latest tweets and Facebook posts have revealed deep chasms on information policy, not least between the leaders of the tech giants themselves. So what happens now?
03 Jun 2020
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David Pidgeon
Snapchat shows further support for the growing e-commerce market with the launch of dynamic product ads.
03 Jun 2020
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Barry Cupples
June signals a rebirth for our approach helping brands connect with audiences that may now have a very different mindset post-lockdown. By Barry Cupples.
01 Jun 2020
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Dominic Mills
From unnecessary boasts to sanctimony, Covid-19 financial ads have soured on Dominic Mills. Plus: Halifax and NCA; and how Specsavers missed a lol.
01 Jun 2020
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Crystal Tau
Crystal Tau explains why brands are starting to look up.
01 Jun 2020
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Derek Morris
Adland should be proud of its lockdown performance, writes Derek Morris, but as we get going again it needs to maintain some recently rediscovered good habits.
01 Jun 2020
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Michaela Jefferson
The World Federation of Advertisers has released a new, world first guide for brands offering advice on how they can use data ethically in their advertising.
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