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Results categorised as Advertising
28 Jan 2021
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Michaela Jefferson
On March 10 UK advertising will be asked to complete its first ever industry-wide census, kicking off a new campaign to "build back a better, inclusive industry for all".
27 Jan 2021
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Julie MacManus
Free whitepaper on podcast listening with key data from Mediatel’s Consumer Surveys app, featuring: TouchPoints; MIDAS; Connected Screens and Video & Voice.
26 Jan 2021
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Mike Fletcher
The Advertising Association anticipates double-digit growth across most media sectors in 2021
25 Jan 2021
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Dominic Mills
Dominic Mills is wholly unsurprised to see that Asda is once again reviewing its creative account.
21 Jan 2021
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Mike Fletcher
The latest IPA Bellwether Report details another sharp decline in UK advertising budgets during the final quarter of 2020.
20 Jan 2021
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Sam Tidmarsh
A new study demonstrates how co-location of 'intense' content with advertisements has no negative impact on the advertiser, as long as it is in a quality news environment
05 Jan 2021
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Mike Fletcher
Premium publisher alliance, The Ozone Project has launched a Manchester-based regional hub to serve agencies and advertisers in the North.
14 Dec 2020
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Dominic Mills
Dominic Mills offers his year in review, as he celebrates re-invention whilst considering what would be 'useful' about the year ahead.
11 Dec 2020
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Fran Griffin
MullenLowe Group's senior strategist, Fran Griffin, reveals the thought process behind the agency's most recent recruitment campaign for the NHS.
10 Dec 2020
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Hannah Walley
The days of annual media planning should be behind us, argues Kantar's Hannah Walley, as she analyses the 2020 strategies of Christmas advertisers.
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