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Results categorised as Advertising
15 Dec 2021
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Omar Oakes
The Media Leader interview: Creatives should embrace the opportunities that different media platforms provide, says TBWA\London's new CEO.
15 Dec 2021
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Ella Sagar
The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but "we are not there yet", industry specialists have warned.
14 Dec 2021
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Ella Sagar
The Media Plan: LiveScore and Reach have set out to curate a definitive top 10 list of the "most culturally important matches" in British football history.
10 Dec 2021
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Simon Akers
Being an ‘on demand’ marketer during this pandemic has been challenging – particularly now that we're being told to work from home again.
07 Dec 2021
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Ella Sagar
Teads will include the diverse media network on its platform, enabling advertisers to buy inventory from a range of minority publishers.
06 Dec 2021
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Richard Temple
It's a tremendous opportunity, but there are inherent trading risks that come with buying World Cup in the run-up to Christmas.
25 Nov 2021
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Omar Oakes
ITV's annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.
11 Nov 2021
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Ella Sagar
Pierre Chappaz will step down as executive chairman of video ads platform Teads amid a reorganisation of its management structure.
09 Nov 2021
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Cate Hardiman
Brands should aim to create shoppable moments within their existing plans and using test-and-learn approaches, writes Carat's head of strategy
28 Oct 2021
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Mike Fletcher
Total Global Radio maintains its position at the top of the quarterly league tables for reach with 24.1m weekly listeners
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