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Results categorised as Advertising
25 Feb 2021
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Michaela Jefferson
According to Ad Net Zero, all named supporters have made a contribution to help the UK advertising industry achieve net zero carbon emissions by the end of 2030 through funding, specialist expertise and resourcing.
23 Feb 2021
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Mike Fletcher
Shopify has forged a partnership with TikTok to give its UK merchants access to the TikTok For Business platform
23 Feb 2021
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Bob Wootton
Bob Wootton offers his view on the biggest industry stories of the past month, including Australia's showdown with Google and Facebook, the troubles of the BBC, and media's existential threat.
22 Feb 2021
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George McMahon
UM's George McMahon dissects new research which reveals the impact negative stereotypes in media and advertising have on black and multicultural men
22 Feb 2021
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Dominic Mills
Dominic Mills investigates why Publicis seems to see B2B as an area of growth where no-one else has. Plus: the nation state vs the supranationals
16 Feb 2021
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Tom Laranjo
Total Media's Tom Laranjo looks at recent news and gets to the bottom of the human behaviour behind the headlines
15 Feb 2021
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Stephen Woodford
The AA's CEO, Stephen Woodford responds to Jan Gooding's assertion that the industry's argument against the proposed HFSS ban doesn’t stand up to scrutiny
15 Feb 2021
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Dominic Mills
Dominic Mills questions why there's still outdated brand iconography on UK supermarket shelves and could brand 'humaning' be catching on?
10 Feb 2021
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Mike Fletcher
Those who strongly agree that 'advertisers who treat media as a quality buy, rather than a commodity buy, are at an advantage' has risen sharply in three years
09 Feb 2021
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Jan Gooding
Jan Gooding challenges the veracity of the argument opposing the HFSS ad ban and questions how well it stands up against the science of genetics.
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