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Results categorised as Advertising
09 Nov 2021
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Cate Hardiman
Brands should aim to create shoppable moments within their existing plans and using test-and-learn approaches, writes Carat's head of strategy
28 Oct 2021
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Mike Fletcher
Total Global Radio maintains its position at the top of the quarterly league tables for reach with 24.1m weekly listeners
28 Oct 2021
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Ella Sagar
UK ad spend will reach £29.3bn this year, the latest quarterly report says, with triple-digit growth in OOH, digital magazines, cinema and direct mail.
27 Oct 2021
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The Media Leader Staff
Brands have not done enough collectively to tackle tough questions around "total media planning" across different channels, Bacardi's head of commercial procurement Kester Fielding has said.
19 Oct 2021
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Omar Oakes
Wattbike has reported a surge in indoor bike sales and is now embarking on a three-month ad campaign on broadcast TV, video-on-demand and digital channels.
18 Oct 2021
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Ella Sagar
Nationwide is funding a three-part series of films on ITV to educate audiences on how to "green-ify" their homes.
14 Sep 2021
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The Media Leader Staff
VIDEO: Feldwick explains how agencies are being held back by creative and media people operating in silos.
13 Sep 2021
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Ella Sagar
Ford has launched a targeted outdoor campaign at commuters to allay concerns that electric vehicles cannot travel long distances without recharging.
25 Aug 2021
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Omar Oakes
Streaming service's media plan combines flashy TV and outdoor executions with a targeted regional approach to marketing boxing stars
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