SEARCH
Results categorised as Advertising
17 Feb 2022
|
Nick Manning
The Open Web is getting smaller, despite what we were told. The smartest advertisers will work out how to use the best parts.
11 Feb 2022
|
The Media Leader Staff
Introducing today's round-up of stories from around the media world, updated by the Mediatel News team, to ensure you're 100% up-to-date.
08 Feb 2022
|
Omar Oakes
Commercial radio took in £718.7m in ad revenue last year – the highest amount in three years.
08 Feb 2022
|
Jan Gooding
Are brands striving to be an interesting guest when visiting us in our most intimate spaces?
07 Feb 2022
|
Omar Oakes
It's long overdue to bring Netflix and Amazon into line with Ofcom. This may lead to subscription hikes, but it's literally a price worth paying.
27 Jan 2022
|
Ella Sagar
UK recovery in 2021 is expected to the be the largest across any major international ad market, according to the latest quarterly Advertising Association/Warc Expenditure Report.
26 Jan 2022
|
Omar Oakes
Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
10 Jan 2022
|
Mike Harper
It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.
06 Jan 2022
|
Richard Brant
It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo's Richard Brant.
16 Dec 2021
|
The Media Leader Staff
Outvertising, UK advertising’s LGBTQ+ advocacy group, has appointed Lord (Guy) Black as its council chairman.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer