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Results categorised as Advertising
27 May 2022
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Andy Collins
There is an intention-action gap when it comes to sustainability, but what can media and brands do to make it easier for consumers to go green?
26 May 2022
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The Media Leader Staff
Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?
26 May 2022
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Omar Oakes
Emmi Caffe Latte has become the latest brand partner for ITV2's popular youth dating show Love Island.
25 May 2022
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The Media Leader Staff
How can brands navigate a festive World Cup and capitalise on a big year in sport?
25 May 2022
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Bob Wootton
An important consultation about the future of online advertising regulation threatens to disappoint.
24 May 2022
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Jack Benjamin
Hyperbolic, superlative, succinct, splashy. These are just some of the adjectives used to describe this year’s upfronts, which concluded last week.
24 May 2022
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Simon Akers
Brands do not need to own every moment and it is time for them to pick their battles.
24 May 2022
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Jack Benjamin
The additions will increase Ozone’s total deduplicated platform reach by more than 200,000 readers each month.
23 May 2022
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Ella Sagar
Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.
23 May 2022
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Paul Thompson
Musk's belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.
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