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Results categorised as Advertising
12 Apr 2022
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Simen Moen
The retailer John Lewis benefitted from a 'response halo' by going heavy and early.
11 Apr 2022
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Omar Oakes
A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.
11 Apr 2022
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Jan Pitt
Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.
08 Apr 2022
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The Media Leader Staff
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you're 100% up-to-date.
08 Apr 2022
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The Media Leader Staff
Partner content: Who Wants To Be A Media Leader? The ultimate media memory gameshow to debut at The Future of Brands
08 Apr 2022
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Marc Guldimann
Don't be afraid of new metrics just because innovation is uncomfortable or people tell you to wait for the perfect form of attention measurement.
07 Apr 2022
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Jack Benjamin
The move comes as Brits return to cinemas in a changed film industry in the aftermath of pandemic restrictions.
06 Apr 2022
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Rebecca O'Keeffe
Incredible companies in the UK are on hiring sprees.
05 Apr 2022
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Jack Benjamin
The Media Leader asked our list of media experts what the future of Channel 4 might look like.
05 Apr 2022
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Nick Swimer
Despite the sector's bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.
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