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Results categorised as Advertising
20 Jul 2022
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Ella Sagar
Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.
19 Jul 2022
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The Media Leader Staff
Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio's presenter Emma B told The Future of Audio.
19 Jul 2022
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Nick Manning
Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.
19 Jul 2022
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Ella Sagar
In-housing has been increasingly adopted by advertisers over the last two years, according to new research.
18 Jul 2022
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The Media Leader Staff
Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?
15 Jul 2022
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Ella Sagar
Paul Frampton, former CEO of Havas and president of Control v Exposed, talks to The Media Leader about digital transformation, agency and consultancy specialities and growing a business during the pandemic.
13 Jul 2022
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David Beaton
The path to improvement is clear: focus on in-target groups.
11 Jul 2022
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Ella Sagar
London & Partners, the business growth and destination agency, has launched a £2m multichannel campaign to attract more UK-based visitors to the capital.
11 Jul 2022
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The Media Leader Staff
Partner content: Minai Bui addresses four issues around the future of connected TV.
05 Jul 2022
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Laurence Green
Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?
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