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Results categorised as Advertising
23 Jul 2025
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The Media Leader Staff
The analyst also shares his thoughts on the globalisation of media and search spend.
22 Jul 2025
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The Media Leader Staff
Commercial MD Kelly Williams tells The Media Leader about the broadcaster’s pillars of success and how it is collaborating with others to grow the UK TV market.
21 Jul 2025
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Mariana Carvalho-Jones
The rise of platforms has left brands with little insight into how their spend is used, who is benefiting from it and whether those actors are behaving responsibly.
18 Jul 2025
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Peter Wallace
As the media industry braces itself for consolidation and AI earthquakes, are agencies and adtech combining to find a new, client-centric path?
17 Jul 2025
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Nick Manning
In a questionable open web, there is little evidence yet that 'curation' and accountability for 'outcomes' are effective and improve transparency. So what needs to change?
17 Jul 2025
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Jack Benjamin
Total marketing budgets rebounded after Q1's downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
16 Jul 2025
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Ellie Hammonds
A Radiocentre report highlighted five key ways in which the sector offers public value.
16 Jul 2025
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Maria Iu
The advertisers’ trade body will conduct a further quantitative study later this year in collaboration with MediaSense.
16 Jul 2025
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Justin Sampson
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
15 Jul 2025
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Elliott Millard
Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.
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