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Results categorised as Advertising
26 Oct 2022
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Ella Sagar
Digital advertising will not be "immune" from tightening marketing budgets, IAB's UK chief has warned, after the trade body found the market grew 15% in the first half of 2022.
25 Oct 2022
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Ella Sagar
"Given everything that's going on in the world at the moment, [demand] would be a little bit less than that amazing surge last year," Lindsey Clay tells The Media Leader.
24 Oct 2022
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Omar Oakes
100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry.
21 Oct 2022
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Ella Sagar
Radio has been named Europe's most trusted medium again in new research by the European Commission.
21 Oct 2022
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Ella Sagar
In brief: Uber has launched an advertising division with Uber Journey Ads and sponsored listings.
21 Oct 2022
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David Cloudsdale
Netflix has long benefited from the illusion that it is a tech company, rather than 'just' a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.
21 Oct 2022
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The Media Leader Staff
In brief: NABS’ 2022 pitch training programme Fast Forward has raised £50,000 for the industry charity after crowning six rising stars overall winners.
20 Oct 2022
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Ella Sagar
The Media Plan: Pet food brand Lily's Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial "pet parents" at key times of day.
20 Oct 2022
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Ella Sagar
Main media marketing budgets fell for the first time since the beginning of 2021, according to the latest Bellwether survey.
19 Oct 2022
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The Media Leader Staff
The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
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