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Results categorised as Advertising
29 Nov 2022
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Ella Sagar
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
29 Nov 2022
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Danny Donovan
As long as brands continue to ignore 'trust' in their media planning, where is the incentive for this industry to become more trustworthy?
28 Nov 2022
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The Media Leader Staff
Nick Manning discusses his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a "crisis of trust".
25 Nov 2022
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Ella Sagar
Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what's next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.
24 Nov 2022
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Ella Sagar
In brief: Outdoor media owner JCDecaux has launched a programme to support the growth of Black, Asian and Multi-ethnic brands.
24 Nov 2022
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Ella Sagar
In brief: UKTV has promoted Brendan Kilcawley from head of commercial to director of UKTV Ventures.
24 Nov 2022
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Richard Marks
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
24 Nov 2022
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Ella Sagar
HSBC is trying to "stop people in their tracks" with an array of targeted social media ads that lay out "horrifying and unexpected" facts about economic abuse.
24 Nov 2022
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Laurence Green
If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
23 Nov 2022
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Ella Sagar
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
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