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Results categorised as Advertising
02 Nov 2022
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The Media Leader Staff
In brief: Clear Channel has won the outdoor advertising contract for Centre:MK, the major UK shopping centre in Milton Keynes.
31 Oct 2022
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Bhavin Balvantrai
Now is the time to reassess other channels more broadly and understand how they can reach different audiences.
28 Oct 2022
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Ella Sagar
Unilever has said it will continue to increase spend in brand and marketing in the second half of 2022 in its latest quarterly results.
28 Oct 2022
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Will Brookes
Focussing on quantity over quality media in difficult times will result in short- and long-term damage to your brand, warns the CEO of Raconteur.
28 Oct 2022
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Ella Sagar
Sky Media has launched a campaign for its targeted TV platform AdSmart to encourage small and medium sized businesses to advertise on TV.
27 Oct 2022
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Suzie Coen
Ignoring the needs of these women is not only ageist, it is bad business.
27 Oct 2022
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Dominic Charles
Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.
27 Oct 2022
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Ella Sagar
"Trading conditions are at their worst since the Covid outbreak", reports author warns.
26 Oct 2022
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Ella Sagar
The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.
26 Oct 2022
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Ella Sagar
A pre-roll YouTube ad for Planet Woo has been found to be "likely to cause serious and widespread offence" to a general audience.
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