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Results categorised as Advertising
17 Nov 2022
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Simon Carr
Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science's strategy chief.
16 Nov 2022
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Ella Sagar
In brief: Sports news publication The Athletic has launched an emergency football hotline for Fifa World Cup.
15 Nov 2022
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Ella Sagar
Acast has added keyword targeting to its suite of tools so advertisers can target words and phrases at episode level.
14 Nov 2022
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Omar Oakes
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
10 Nov 2022
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Ella Sagar
Advertising needs to explore how to promote sustainable behaviours to the most affluent and highest carbon emitters in society, Ad Net Zero's Global Summit heard today.
10 Nov 2022
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Ella Sagar
The Trade Desk registered 31% growth, ahead of the market for other tech companies posting single-digit growth.
10 Nov 2022
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Julia Ayling
A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.
09 Nov 2022
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Ella Sagar
Media owners and agencies must put rivalries aside to share best practice and establish a common measurement to reduce carbon on media plans, a panel at Ad Net Zero's Global Summit has warned.
09 Nov 2022
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Ella Sagar
ITV's advertising revenue dipped slightly compared to its record year last year, but total revenue was boosted by double-digit growth in ITV Studios.
09 Nov 2022
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Wayne Blodwell
When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs.
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