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Results categorised as Advertising
16 Dec 2022
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Ella Sagar
Jo Kinsella, president of measurement company InnovidXP, is set to leave the company for "new adventures".
16 Dec 2022
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Ahmed Elkady
Patrick Béhar, chief business officer UK & Ireland, Sky, outlined the company’s plans to introduce a 4K camera into Sky Glass TVs, enabling Sky to gather more data to further enhance its targeted advertising.
15 Dec 2022
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The Media Leader Staff
Simon Redlich, CEO at ABC, has been re-elected as global President of the International Federation of Audit Bureaux of Certification (IFABC) for a second term.
15 Dec 2022
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The Media Leader Staff
The basic relationship between reach and business results has "eroded dramatically", Zenith UK chief strategy officer Richard Kirk argues.
14 Dec 2022
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The Media Leader Staff
Bauer Media Audio has made two promotions within its team working across Europe as it attempts to drive forward its growth in digital audio.
14 Dec 2022
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Omar Oakes
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.
14 Dec 2022
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Jack Benjamin
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
14 Dec 2022
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Raymond Snoddy
The bots have been a long time coming — whether they have been called that or not.
14 Dec 2022
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Katy Hindley
Thanks to advances in technology and innovation, advertisers can leverage out-of-home in their campaigns on a shoestring budget. Here's how.
13 Dec 2022
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The Media Leader Staff
Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.
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