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Results categorised as Advertising
31 Jul 2025
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Ellie Hammonds
The campaign provides further clarification, details and resources relevant to what brands are able to advertise following LHF restrictions coming into voluntary effect beginning 1 October and statutory effect by 5 January.
30 Jul 2025
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Ian Whittaker
Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.
30 Jul 2025
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James Longhurst
2025 is a breakthrough summer for women's sport. A new report by Havas Play envisions what the future could be in 10 years if brands and fans lean in.
29 Jul 2025
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Ellie Hammonds
Lumen Research and TVision's latest report found the traditional festive formula is no longer effective in grabbing attention and advised brands to lean into unique iconography and music.
29 Jul 2025
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Jack Benjamin
The figure is 1.4 percentage points ahead of previous forecast, driven predominately by search, social and online display. Cinema and digital audio also had a big Q1.
28 Jul 2025
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Omar Oakes
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
25 Jul 2025
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Joel Turner
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
24 Jul 2025
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Ellie Hammonds
Media and entertainment devision revenue was down 8%, with ad revenue dropping 7%.
24 Jul 2025
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Hannah Mirza
How do you create a long-term strategy when everything is changing almost daily? This is how marketers can future-proof themselves, whatever happens.
24 Jul 2025
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Maria Iu
IPA study also found that a considerable proportion plan to take a break from social media.
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